Brand Protection Online: Domains, Trademarks, and UDRP

Domains · 19.04.2026
Brand Protection Online: Domains, Trademarks, and UDRP

Cybersquatting is registering a domain with someone else's brand name to sell it, commit fraud, or hijack traffic.

Domain Protection Strategy

  • Register key zones: .com, .net, .org plus country TLDs
  • Register common misspellings of your brand
  • Register a trademark — essential for UDRP disputes

UDRP Procedure

UDRP is ICANN's domain dispute resolution policy. To win, you must prove:

  1. The domain is identical or confusingly similar to your trademark
  2. The registrant has no legitimate rights to the domain
  3. The domain was registered and is being used in bad faith
💡 Rule of thumb: Registering 10 defensive domains (~$100/year) always costs less than a UDRP procedure ($1,000–1,500).
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