A domain zone (TLD — Top-Level Domain) is the extension after the dot in a website address. Choosing the right zone affects audience trust, cost, and even search rankings.
Popular TLD Comparison
| Zone | Best For | SEO | Price/year |
|---|---|---|---|
| .com | International business | Neutral, high trust | from $10 |
| .net | IT, networks | Neutral | from $10 |
| .ua | Ukrainian business | UA geotargeting | from $15 |
| .online | Startups, stores | Neutral | from $3 |
| .io | SaaS, startups | Neutral | from $30 |
💡 Recommendation: For Ukrainian business — use .com.ua or .ua. For international projects — .com. If .com is taken, industry TLDs (.shop, .agency) are better than a complicated .com name.
⚠️ Caution with new TLDs: Domains like .xyz or .top are historically associated with spam. Some mail servers may block emails from these domains.